With the Winter Olympic Games and the Super Bowl just at the corner of the street and with the World Cup that occupies the front of the stage this summer, the sponsors adopt a new and different approach to advertise their brands. They rush to invest more in social media campaigns and less on expensive television and print advertisements. Aside from the obvious economies, the big question is why social media? The answer is double. Social media is personal and establishes relationships. Advertisers quickly recognize that to retain the brand, they must connect with their consumers in new ways thanks to direct online response marketing.
Social media plays an essential role in the presentation of brands and athletes in a way that interacts with fans in the world. This creates anticipation and excitement for fans who can communicate directly with their favorite 메이저사이트 athlete and connect with them to a more personal level. Social media allows brands to create lasting relationships with people around the world who are not possible with television and the printed media.
Crossover to new media
NBC, which has exclusive broadcasting rights to broadcast the Vancouver Olympic Games, is making a big game with online marketing as an important part of their promotions to succeed on the web. The athletes and the teams rush to the media threshing of the event and gain more followers.
In order to prepare for the World Cup in the coming months, the corporate partners of FIFA, the director of football, are moving away from the use of traditional television and display panel 메이저사이트 campaigns. Instead, they try social networking sites to promote their brands, sell their arguments and develop their business online
Change the way the game is played
What makes social media so attractive to power societies is the realization that more and more people use popular social destinations like YouTube, Facebook and Twitter to obtain their daily dose of their favorite brands and athletes. In addition to that, these sites are delivered with a major audience and give brands a huge boost and a way to reach millions of 메이저사이트 consumers. As a bonus, these sites give brands the online viral media threshing that they sought in their audience and their markets. In addition to that, it is cheaper than spending millions on television, display and printing panel campaigns, and they can obtain real -time results compared to the number of people who engage in These sites and take advantage of their promotional offers.