Face-to-face marketing is vital because it allows your employees to form human ties with clients, which is hard to do in the digital marketing world. So, what else can face-to-face marketing of Smart Circle help you that makes it a worthwhile addition to your marketing toolkit?
Increase your media exposure.
One of the most effective ways to expand your media reach is face-to-face marketing. You can incorporate it into your digital marketing strategy. You’ll get the most out of both channels if you do it this way. Equip your sales reps and field marketers with the tools to capture and share any unique moments they have with your consumers. Smart Circle International connects its clients’ businesses to their target customers effectively and instantly through face-to-face marketing and in-person sales activities.
Problem-solve and crisis-manage
Face-to-face marketing allows you to meet and talk with your clients about their issues. The personal discussion also helps you arrive at a faster, more effective answer than you might have been able to do purely through online communication. Over a quarter of respondents believed that face-to-face client engagement helps them promote innovation, according to a 2018 poll conducted by Rackspace and the Economist’s Intelligence Unit.
Introduce new technology and trends to your firm.
One of the biggest reasons to engage in face-to-face sales and marketing is that it allows you and your company to learn about new trends and technology – especially if you attend trade exhibitions primarily designed to bring businesses together. They frequently include lectures, conferences, workshops, and certifications familiarising attendees with developing or industry-standard technologies and trends.
Recognize your brand
You can focus on increasing brand recognition once you’ve established a brand identity and maintained it. Brand recognition refers to a consumer’s ability to correctly identify a product or service by looking at its logo, tag line, packaging, or advertising campaign. The basis of marketing is establishing brand familiarity and awareness. If your company’s customers aren’t aware of its brand, it can result in marketing issues, ranging from stale leads to no customer involvement.
Create emotional and social bonds.
Face-to-face sales and marketing are vital because they allow your salespeople and customer care personnel to form social and emotional bonds with your consumers, which is hard to do online. There’s nothing quite like knowing you’re speaking with an actual person with a personality – so much so that some firms, such as Discover, have created entire advertising around the concept that you’ll be speaking with a person when you pick up the phone.