Sinclair to rename provincial sports networks with Bally’s Sports logo

As part of a contract between the two corporations, Sinclair Broadcast Group Inc. will christen the FOX local sports network beneath the Bally’s Corp. moniker, counting the renaming of two of the services, in the months forward.

The parties declared that in the approaching months, the Bally Sports name plus logo will be featured as part of a rebranding of the FOX-possessed services that Sinclair bought from The Walt Disney Co. in August 2019.

As part of the new headings, Prime Ticket — the home to MLB’s Los Angeles Angels, the NBA’s Los Angeles Clippers plus the NHL’s Los Angeles Kings and Anaheim Ducks — would become Bally Sports SoCal. Sports Time Ohio, the home of MLB’s Cleveland Indians, would become recognized as Bally Sports Great Lakes.

Also, a pair of sub-channels, FOX Sports Carolinas plus Fox Sports Tennessee, will be sunset. Nashville Predators plus Carolina Hurricanes NHL games and linked content that have aired under those brands would migrate to Bally Sports South, formerly recognized as Fox Sports South, plus Bally Sports Southeast, previously Fox Sports Southeast.

The deal calls for Bally’s to pay for naming privileges for the RSNs, purchase a set amount of advertising on Sinclair outlets along with have its sport-betting info integrated into different programming on the RSNs.

“Rolling out Bally’s iconic logo across Sinclair’s local sports networks is a rewarding first step in a transformational partnership that is going to transform the U.S. sports gambling, gaming and media industries,” Bally’s Corp. President plus CEO George Papanier said in a release.

Sinclair Broadcast Group President and CEO Chris Ripley said on the company’s third-quarter 2020 income call that the business was continuing work on a novel sports offering that will give users with more custom-made viewing experiences, which over time will contain sports betting plus social gaming elements. Ripley said the business plans to launch the new apps at the start of the 2021 MLB season this spring.