What is CRM, its use and trends?

David Steinberg

Customer relationship management is one of the main requirements for a company to manage its customers; This is a software solution that combines many features. CRM software helps to keep all your potential customers and clients, make calls, send emails, create reports, schedule meetings, maintain relationships. Companies try to collect some customer data, which is then stored in CRM software. CRM solutions try to create an emotional connection with customers, for example: greet at festivals or greet on birthdays, this ensures psychological satisfaction of clients. As technology advances, there may be many more trends in CRM development through text messaging, voice or even video calls. CRM software is also trying to wake up lost customers by reporting the latest offers or new products released in markets that may inspire them to visit the company again.

Some of the growing trends in CRM are:

  • Cloud CRM. The cloud system is a virtual memory for storing all data on the Internet. Clouds CRM provides tools that you can use from the Internet to collect customer data.
  • Social CRM: one of the best platforms for collecting customer data – through social sites such as Facebook, Twitter, Instagram. This helps to interact with the client on social sites and tries to capture the client’s interest, understanding the profile’s interest.
  • Crowdsourcing: a social site has become a platform for customers to interact with employees, which in cooperation not only provides a personal connection, but also can provide an innovative representation of clients for the development of the company.
  • Mobility: in the modern world, the client is not at the stage of presence in one place, since it moves from one place to another, so the use of PCs has literally decreased due to the use of phones for convenience,

David Steinberg CRM software stores not only customer data, but also employee data, starting with their personal data and ending with professional data such as check-in date, retirement date, performance analysis, special days such as birthdays, weddings, etc. CRM software is also used to build leadership in the company. Therefore, the role of CRM is huge in growing companies.